Introduction to Service Design for UX Designers

Virpi Roto, Val Mitchell, Stuart Cockbill, Jodi Forlizzi, Jung Joo Lee, Effie L.C. Law

Research output: Contribution to conferenceAbstractScientificpeer-review

1 Citation (Scopus)


We are witnessing the work of user experience (UX) designers expanding beyond single digital products towards designing customer journeys through several service touchpoints and channels. Greater understanding of the service design approach and the interplay between service design and UX design is needed by UX researchers and practitioners in order to address this challenge. This course provides a theoretical introduction to service design and practical activities that help attendees understand the principles of service design and apply key methods within their work. It is targeted at UX design practitioners, researchers, and students, and those with an interest in systemic approaches to design.

Original languageEnglish
Number of pages3
Publication statusPublished - 25 Oct 2020
MoE publication typeNot Eligible
EventNordic Conference on Human-Computer Interaction - Virtual, Online, Tallinn, Estonia
Duration: 25 Oct 202029 Oct 2020
Conference number: 11


ConferenceNordic Conference on Human-Computer Interaction
Abbreviated titleNordiCHI


  • Service Design
  • User Experience
  • User Experience Design


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