Original language | English |
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Pages (from-to) | 3-17 |
Journal | Greener Management International |
Issue number | 51 |
Publication status | Published - 2007 |
MoE publication type | A1 Journal article-refereed |
Introduction: An exploratory journey towards the research and practice of the base of the pyramid
Prabhu Kandachar, Minna Halme
Research output: Contribution to journal › Article › Scientific › peer-review