Interpretive research in marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Marketing management: a cultural perspective
Editors	Lisa Peñaloza, Nil Toulouse, Luca Massimiliano Visconti
Place of Publication	New York
Publisher	Routledge
Pages	246-260
ISBN (Print)	978-0-415-60682-0
Publication status	Published - 2012
MoE publication type	A3 Book section, Chapters in research books

Cite this

@inbook{b359172ba6994eb19d07f385840c559d,

title = "Interpretive research in marketing",

author = "Johanna Moisander and Anu Valtonen",

year = "2012",

language = "English",

isbn = "978-0-415-60682-0",

pages = "246--260",

editor = "Lisa Pe{\~n}aloza and Nil Toulouse and Visconti, \{Luca Massimiliano\}",

booktitle = "Marketing management: a cultural perspective",

publisher = "Routledge",

address = "United Kingdom",

}