| Original language | English |
|---|---|
| Title of host publication | Marketing management: a cultural perspective |
| Editors | Lisa Peñaloza, Nil Toulouse, Luca Massimiliano Visconti |
| Place of Publication | New York |
| Publisher | Routledge |
| Pages | 246-260 |
| ISBN (Print) | 978-0-415-60682-0 |
| Publication status | Published - 2012 |
| MoE publication type | A3 Book section, Chapters in research books |
Interpretive research in marketing
Johanna Moisander, Anu Valtonen
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review