Interpretive research in marketing

Johanna Moisander, Anu Valtonen

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationMarketing management: a cultural perspective
    EditorsLisa Peñaloza, Nil Toulouse, Luca Massimiliano Visconti
    Place of PublicationNew York
    ISBN (Print)978-0-415-60682-0
    Publication statusPublished - 2012
    MoE publication typeA3 Part of a book or another research book

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