Interpretive marketing research: Using ethnography in strategic market development

Johanna Moisander, Elina Närvänen, Anu Valtonen

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Fingerprint Dive into the research topics of 'Interpretive marketing research: Using ethnography in strategic market development'. Together they form a unique fingerprint.

Business & Economics