International marketing of building products - three frameworks and their applications to the Finnish/German and EU markets.

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationOlimpic Management Development Program, Hämeenlinna, 2.11.1999
    EditorsTerry Glassock
    Place of PublicationHämeenlinna
    PublisherOxford Brookes University & Häme Polytechnic
    Pages1-33
    Publication statusPublished - 1999
    MoE publication typeA4 Article in a conference publication

    Keywords

    • building products
    • EU markets
    • German markets
    • international marketing

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