International fashion trade shows as knowledge creation platforms for microenterprises

Heidi Cheng, Elina Koivisto, Pekka Mattila

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationGlobal Fashion Management Conference, London, U. K., February 13-15, 2014
PublisherGlobal Alliance of Marketing & Management Associations
Publication statusPublished - 2014
MoE publication typeA4 Article in a conference publication

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