Abstract
We provide an introduction to the volume, offering some contextual background regarding the importance of emerging markets in the global economy, followed by brief summaries of each of the 19 chapters in the book. Together, the chapters, based on institutionally-informed perspectives, offer insights into the complexity of doing business in the context of one of the world’s largest, and most important, emerging markets: India.
Original language | English |
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Title of host publication | International Business Strategy |
Subtitle of host publication | Perspectives on Implementation in Emerging Markets |
Publisher | PALGRAVE MACMILLAN |
Pages | 1-14 |
Number of pages | 14 |
ISBN (Electronic) | 9781137544681 |
ISBN (Print) | 9781137544667 |
DOIs | |
Publication status | Published - 1 Jan 2016 |
MoE publication type | A3 Part of a book or another research book |