International Advertising Campaigns in Fast Moving Consumer Goods Companies

P. Gabrielsson, M. Gabrielsson, H. Gabrielsson

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)714-728
JournalInternational Business Review
Volume17
Issue number6
Publication statusPublished - 2008
MoE publication typeA1 Journal article-refereed

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