Original language | English |
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Pages (from-to) | 714-728 |
Journal | International Business Review |
Volume | 17 |
Issue number | 6 |
Publication status | Published - 2008 |
MoE publication type | A1 Journal article-refereed |
International Advertising Campaigns in Fast Moving Consumer Goods Companies
P. Gabrielsson, M. Gabrielsson, H. Gabrielsson
Research output: Contribution to journal › Article › Scientific › peer-review