International Advertising Campaigns in Fast Moving Consumer Goods Companies

P. Gabrielsson, M. Gabrielsson, H. Gabrielsson

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	714-728
Journal	International Business Review
Volume	17
Issue number	6
Publication status	Published - 2008
MoE publication type	A1 Journal article-refereed

Cite this

@article{4d390cdc31794f859101e211fbe8e11b,

title = "International Advertising Campaigns in Fast Moving Consumer Goods Companies",

author = "P. Gabrielsson and M. Gabrielsson and H. Gabrielsson",

year = "2008",

language = "English",

volume = "17",

pages = "714--728",

journal = "International Business Review",

issn = "0969-5931",

publisher = "Elsevier Science B.V.",

number = "6",

}