Internal Marketing and Brand Image Measurement in a High-Technology Organisation

Kirsti Launis, M. Anttila

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Original languageEnglish
Title of host publicationContemporary Issues in Brand Research
EditorsGeorge et al. Christodoulis
Place of PublicationAthens
PublisherAtiner
Pages21-29
ISBN (Print)9606672682
Publication statusPublished - 2010
MoE publication typeB2 Part of a book or another research book

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