Internal Marketing and Brand Image Measurement in a High-Technology Organisation

Kirsti Launis, M. Anttila

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication5th Thought Leaders International Conference on Brand Management, Athens, Greece, 6-7 April, 2009
Publication statusPublished - 2009
MoE publication typeA4 Article in a conference publication

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