Interazioni e congruenze tra project marketing e project management in un progetto industriale co-realizzato

P. Deshayes, L. Lecoeuvre, H. Tikkanen

Research output: Contribution to journal › Article › Scientific › peer-review

Cite this

@article{0b495fc8860a405ba358e970a5519d26,

title = "Interazioni e congruenze tra project marketing e project management in un progetto industriale co-realizzato",

author = "P. Deshayes and L. Lecoeuvre and H. Tikkanen",

year = "2008",

language = "Italia",

pages = "207--228",

journal = "Micro & Macro Marketing",

issn = "1121-4228",

publisher = "Il Mulino publishing house",

number = "2",

}