Interactions and congruencies between project marketing and project management:Dynamics of project marketing and project managementin a co-constructed industrial project

P. Deshayes, L. Lecoeuvre, H. Tikkanen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication7th International Congress Marketing Trends, Venice, Italy, 17-19 February, 2008
Publication statusPublished - 2008
MoE publication typeA4 Article in a conference publication

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