| Original language | Finnish |
|---|---|
| Title of host publication | Suoran vuosi 2001 |
| Place of Publication | Helsinki |
| Publisher | Suomen Suoramarkkinointiliitto |
| Pages | 23-28 |
| Publication status | Published - 2000 |
| MoE publication type | B2 Book section |
Integroidun markkinointiviestinnän haasteet
K. Laitinen, M. Raulas
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific