Integration and Effectiveness of Marketing Information Systems

M. Sääksjärvi, J. Talvinen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationIRIS Information Systems Research Seminar in Scandinavia, Larkollen, Sweden, 1992
Publication statusPublished - 1992
MoE publication typeA4 Article in a conference publication

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