Integrated Model of Market Orientation, Product Innovation and Market Adaptation

M. Tuominen; Arto Rajala; K. Möller

Integrated Model of Market Orientation, Product Innovation and Market Adaptation

M. Tuominen, Arto Rajala, K. Möller

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	EMAC European Marketing Academy 30th Annual Conference, Bergen, Norway, May 8-11, 2001
Editors	E. Breivik, A.W. Falkenberg, K. Gronhaug
Publisher	European Marketing Academy (EMAC)
Publication status	Published - 2001
MoE publication type	A4 Article in a conference publication

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title = "Integrated Model of Market Orientation, Product Innovation and Market Adaptation",

author = "M. Tuominen and Arto Rajala and K. M{\"o}ller",

year = "2001",

language = "English",

editor = "E. Breivik and A.W. Falkenberg and K. Gronhaug",

booktitle = "EMAC European Marketing Academy 30th Annual Conference, Bergen, Norway, May 8-11, 2001",

publisher = "European Marketing Academy (EMAC)",

}

Integrated Model of Market Orientation, Product Innovation and Market Adaptation. / Tuominen, M.; Rajala, Arto; Möller, K.

EMAC European Marketing Academy 30th Annual Conference, Bergen, Norway, May 8-11, 2001. ed. / E. Breivik; A.W. Falkenberg; K. Gronhaug. European Marketing Academy (EMAC), 2001.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Integrated Model of Market Orientation, Product Innovation and Market Adaptation

AU - Tuominen, M.

AU - Rajala, Arto

AU - Möller, K.

PY - 2001

Y1 - 2001

M3 - Conference contribution

BT - EMAC European Marketing Academy 30th Annual Conference, Bergen, Norway, May 8-11, 2001

A2 - Breivik, E.

A2 - Falkenberg, A.W.

A2 - Gronhaug, K.

PB - European Marketing Academy (EMAC)

ER -