Integrated Model of Market Orientation, Product Innovation and Market Adaptation

M. Tuominen, Arto Rajala, K. Möller

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEMAC European Marketing Academy 30th Annual Conference, Bergen, Norway, May 8-11, 2001
EditorsE. Breivik, A.W. Falkenberg, K. Gronhaug
PublisherEuropean Marketing Academy (EMAC)
Publication statusPublished - 2001
MoE publication typeA4 Article in a conference publication

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