Original language | English |
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Title of host publication | EMAC European Marketing Academy 30th Annual Conference, Bergen, Norway, May 8-11, 2001 |
Editors | E. Breivik, A.W. Falkenberg, K. Gronhaug |
Publisher | European Marketing Academy (EMAC) |
Publication status | Published - 2001 |
MoE publication type | A4 Article in a conference publication |
Integrated Model of Market Orientation, Product Innovation and Market Adaptation
M. Tuominen, Arto Rajala, K. Möller
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review