This chapter aims to explore what kind of institutional barriers companies must overcome in order to innovate a new mobile payment service. A qualitative case study of mobile payment development in Finnish financial sector is applied to explore institutional factors affecting innovation in payment services. Major findings suggest that the institutional factors (cultural-cognitive, normative, and regulative) affect innovation of mobile payment services in highly institutionalized settings. In addition to defining those barriers, in this study we find that start-ups can use institutional barriers of traditional incumbents as levers for their own innovations.
|Title of host publication||Marketing and Mobile Financial Services, A Global Perspective on Digital Banking Consumer Behaviour|
|Number of pages||24|
|Publication status||Published - 2019|
|MoE publication type||A3 Part of a book or another research book|
Riikkinen, M., Lähteenmäki, I., & Nätti, S. (2019). Institutional logics as inhibitors or levers? The case of mobile payments in Finland. In Marketing and Mobile Financial Services, A Global Perspective on Digital Banking Consumer Behaviour (pp. 200-223). Routledge. https://doi.org/10.4324/9781351174466-10