Abstract
This chapter aims to explore what kind of institutional barriers companies must overcome in order to innovate a new mobile payment service. A qualitative case study of mobile payment development in Finnish financial sector is applied to explore institutional factors affecting innovation in payment services. Major findings suggest that the institutional factors (cultural-cognitive, normative, and regulative) affect innovation of mobile payment services in highly institutionalized settings. In addition to defining those barriers, in this study we find that start-ups can use institutional barriers of traditional incumbents as levers for their own innovations.
Original language | English |
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Title of host publication | Marketing and Mobile Financial Services, A Global Perspective on Digital Banking Consumer Behaviour |
Publisher | Routledge |
Chapter | 10 |
Pages | 200-223 |
Number of pages | 24 |
ISBN (Electronic) | 9781351174466 |
ISBN (Print) | 978-0-8153-8694-0 |
DOIs | |
Publication status | Published - 17 Jan 2019 |
MoE publication type | A3 Book section, Chapters in research books |