Informing marketing theory through consumer culture theoretics

Eric Arnould^*, David Crockett, Giana Eckhardt

^*Corresponding author for this work

Research output: Contribution to journal › Editorial › Scientific

10 Citations (Scopus)

Original language	English
Pages (from-to)	1-8
Journal	AMS Review
Volume	11
Issue number	1-2
Early online date	2021
DOIs	https://doi.org/10.1007/s13162-021-00198-9
Publication status	Published - Jun 2021
MoE publication type	B1 Non-refereed journal articles

Access to Document

@article{01925c99f5444b50838493f1ed4e3e60,

title = "Informing marketing theory through consumer culture theoretics",

author = "Eric Arnould and David Crockett and Giana Eckhardt",

year = "2021",

month = jun,

doi = "10.1007/s13162-021-00198-9",

language = "English",

volume = "11",

pages = "1--8",

journal = "AMS Review",

issn = "1869-814X",

publisher = "Springer",

number = "1-2",

}

TY - JOUR

T1 - Informing marketing theory through consumer culture theoretics

AU - Arnould, Eric

AU - Crockett, David

AU - Eckhardt, Giana

PY - 2021/6

Y1 - 2021/6

UR - http://www.scopus.com/inward/record.url?scp=85105419276&partnerID=8YFLogxK

U2 - 10.1007/s13162-021-00198-9

DO - 10.1007/s13162-021-00198-9

M3 - Editorial

AN - SCOPUS:85105419276

SN - 1869-814X

VL - 11

SP - 1

EP - 8

JO - AMS Review

JF - AMS Review

IS - 1-2

ER -