Informing marketing theory through consumer culture theoretics

Eric Arnould*, David Crockett, Giana Eckhardt

*Corresponding author for this work

Research output: Contribution to journalEditorialScientific

9 Citations (Scopus)
Original languageEnglish
Pages (from-to)1-8
JournalAMS Review
Volume11
Issue number1-2
Early online date2021
DOIs
Publication statusPublished - Jun 2021
MoE publication typeB1 Non-refereed journal articles

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