Information in launch messages: Stimulating the adoption of new high-tech consumer products

Katrin Talke, Dirk Snelders

Research output: Contribution to journalArticleScientificpeer-review

21 Citations (Scopus)
Original languageEnglish
Pages (from-to)732-749
JournalJournal of Product Innovation Management
Volume30
Issue number4
DOIs
Publication statusPublished - 2013
MoE publication typeA1 Journal article-refereed

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