| Original language | English |
|---|---|
| Journal | European Journal of Marketing |
| Volume | 29 |
| Issue number | 1 |
| Publication status | Published - 1995 |
| MoE publication type | A1 Journal article-refereed |
Infomation Systems in Marketing - Identifying Opportunities for New Applications
Jari Talvinen
Research output: Contribution to journal › Article › Scientific › peer-review