Influence of anthropomorphism on consumer behavior

Elena Mazurova

Influence of anthropomorphism on consumer behavior

Elena Mazurova

Department of Information and Service Management

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Abstract

The following paper is a literature review on anthropomorphism in ICT and its influence on consumer behavior. Anthropomorphism is a congenital skill of a person to attribute human characteristics and features to non-human objects. According to the previous research works anthropomorphism influences on different factors of consumer behavior and human-technology interaction, such as, for example, consumer perception of the technology, trust towards it, loyalty to the company and period of usage of the technology, etc. In our study we aim to identify, summarize and classify both positive and negative effects of anthropomorphism on consumer behavior at different stages of consumer purchasing process: pre-purchasing, actual purchasing decision- making and post purchasing process.

Original language	English
Title of host publication	Selected Papers of the IRIS
Publisher	Association for Information Systems
Number of pages	14
Publication status	Published - 6 Feb 2019
MoE publication type	A4 Conference publication
Event	Information Systems Research Seminar in Scandinavia - Aarhus, Denmark Duration: 5 Aug 2018 → 8 Aug 2018 Conference number: 41

Publication series

Name	Selected Papers of the IRIS
ISSN (Electronic)	2387-3353

Seminar

Seminar	Information Systems Research Seminar in Scandinavia
Abbreviated title	IRIS
Country/Territory	Denmark
City	Aarhus
Period	05/08/2018 → 08/08/2018

Keywords

Anthropomorphism
consumer behavior
anthropomorphic features of the technologies
positive and negative effects of anthropomorphism
decision-making process
smart technologies
human-technology interaction

Access to Document

https://aisel.aisnet.org/iris2018/10/

Cite this

@inproceedings{e469ff7d0ea6417facc27d3d19421151,

title = "Influence of anthropomorphism on consumer behavior",

abstract = "The following paper is a literature review on anthropomorphism in ICT and its influence on consumer behavior. Anthropomorphism is a congenital skill of a person to attribute human characteristics and features to non-human objects. According to the previous research works anthropomorphism influences on different factors of consumer behavior and human-technology interaction, such as, for example, consumer perception of the technology, trust towards it, loyalty to the company and period of usage of the technology, etc. In our study we aim to identify, summarize and classify both positive and negative effects of anthropomorphism on consumer behavior at different stages of consumer purchasing process: pre-purchasing, actual purchasing decision- making and post purchasing process.",

keywords = "Anthropomorphism, consumer behavior, anthropomorphic features of the technologies, positive and negative effects of anthropomorphism, decision-making process, smart technologies, human-technology interaction",

author = "Elena Mazurova",

year = "2019",

month = feb,

day = "6",

language = "English",

series = "Selected Papers of the IRIS",

publisher = "Association for Information Systems",

booktitle = "Selected Papers of the IRIS",

address = "United States",

note = "Information Systems Research Seminar in Scandinavia, IRIS ; Conference date: 05-08-2018 Through 08-08-2018",

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T1 - Influence of anthropomorphism on consumer behavior

AU - Mazurova, Elena

N1 - Conference code: 41

PY - 2019/2/6

Y1 - 2019/2/6

N2 - The following paper is a literature review on anthropomorphism in ICT and its influence on consumer behavior. Anthropomorphism is a congenital skill of a person to attribute human characteristics and features to non-human objects. According to the previous research works anthropomorphism influences on different factors of consumer behavior and human-technology interaction, such as, for example, consumer perception of the technology, trust towards it, loyalty to the company and period of usage of the technology, etc. In our study we aim to identify, summarize and classify both positive and negative effects of anthropomorphism on consumer behavior at different stages of consumer purchasing process: pre-purchasing, actual purchasing decision- making and post purchasing process.

AB - The following paper is a literature review on anthropomorphism in ICT and its influence on consumer behavior. Anthropomorphism is a congenital skill of a person to attribute human characteristics and features to non-human objects. According to the previous research works anthropomorphism influences on different factors of consumer behavior and human-technology interaction, such as, for example, consumer perception of the technology, trust towards it, loyalty to the company and period of usage of the technology, etc. In our study we aim to identify, summarize and classify both positive and negative effects of anthropomorphism on consumer behavior at different stages of consumer purchasing process: pre-purchasing, actual purchasing decision- making and post purchasing process.

KW - Anthropomorphism

KW - consumer behavior

KW - anthropomorphic features of the technologies

KW - positive and negative effects of anthropomorphism

KW - decision-making process

KW - smart technologies

KW - human-technology interaction

M3 - Conference article in proceedings

T3 - Selected Papers of the IRIS

BT - Selected Papers of the IRIS

PB - Association for Information Systems

T2 - Information Systems Research Seminar in Scandinavia

Y2 - 5 August 2018 through 8 August 2018

ER -

Influence of anthropomorphism on consumer behavior

Abstract

Publication series

Seminar

Keywords

Access to Document

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Cite this