Industrial Marketing As 'Politics'

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEMAC European Marketing Academy 21st Annual Conference, Århus, Denmark, May 26-29, 1992
Publication statusPublished - 1992
MoE publication typeA4 Article in a conference publication

Cite this