Individuals' affect-based motivations to invest in stocks: beyond expected financial returns and risks

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35 Citations (Scopus)

Original language	English
Pages (from-to)	78-89
Journal	Journal of Behavioral Finance
Volume	12
Issue number	2
DOIs	https://doi.org/10.1080/15427560.2011.575970
Publication status	Published - 2011
MoE publication type	A1 Journal article-refereed

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title = "Individuals' affect-based motivations to invest in stocks: beyond expected financial returns and risks",

author = "Jaakko Aspara and Henrikki Tikkanen",

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