Incremental and radical service innovation in living labs

Seppo Leminen; Mika Westerlund

doi:10.4018/978-1-4666-4749-7.ch013

Incremental and radical service innovation in living labs

Seppo Leminen^*
, Mika Westerlund

^*Corresponding author for this work

Department of Marketing

Laurea University of Applied Sciences
Aalto University
Carleton University

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

6 Citations (Scopus)

Abstract

Living labs provide a new, under researched form of open innovation. Although open innovation is increasingly popular in service development, extant literature lacks knowledge of different open service innovation strategies, which companies can employ. This chapter focuses on strategies that firms can take in co-creating service innovations through living labs. The authors found nine open service innovation strategies based on an analysis of 26 living labs in four countries. Understanding of strategies and their links with incremental or radical innovation outcomes aid managers to set up an efficient innovation management. Knowledge of various strategies helps companies to succeed in service development and innovation novelty assessment based on the characteristics of the living lab.

Original language	English
Title of host publication	Transcultural Marketing for Incremental and Radical Innovation
Publisher	IGI Global
Pages	281-295
Number of pages	15
ISBN (Electronic)	9781466647503
ISBN (Print)	1466647493, 9781466647497
DOIs	https://doi.org/10.4018/978-1-4666-4749-7.ch013
Publication status	Published - 30 Nov 2013
MoE publication type	A3 Book section, Chapters in research books

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

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Incremental and radical service innovation in living labs

Abstract

UN SDGs

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