Increasing donating behavior through a game for change: The role of interactivity and appreciation

Sharon T. Steinemann, Elisa D. Mekler, Klaus Opwis

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

25 Citations (Scopus)

Abstract

Games for change have attracted the interest of humanitarian aid organizations and researchers alike. However, their effectiveness to promote behavior such as donating remains unclear. Furthermore, little is known about how key game properties interactivity and presentation mode impact the effectiveness of these games, or how player attitudes and experiences relate to the interplay between game properties and donating behavior. In this study, experimental conditions were systematically varied in their interactivity and presentation mode. Thereby, 234 participants played, watched, or read through one of six variations of the narrative of the game Darfur is Dying. Following this, they were asked to choose the percentage of an unexpected bonus to donate to a charity. While interactivity increased donating by an average of 12%, presentation mode had no significant impact on the percentage donated. Thus, between presentation mode and interactivity, interactivity was found to be the more impactful game property. Moreover, appreciation fully mediated the relationship between interactivity and donating, hinting at its relevance for the evaluation of the effectiveness of games for change.

Original languageEnglish
Title of host publicationCHI PLAY 2015 - Proceedings of the 2015 Annual Symposium on Computer-Human Interaction in Play
PublisherACM
Pages319-330
Number of pages12
ISBN (Electronic)9781450334662
DOIs
Publication statusPublished - 5 Oct 2015
MoE publication typeA4 Article in a conference publication
EventACM SIGCHI Annual Symposium on Computer-Human Interaction in Play - London, United Kingdom
Duration: 5 Oct 20157 Oct 2015
Conference number: 2

Conference

ConferenceACM SIGCHI Annual Symposium on Computer-Human Interaction in Play
Abbreviated titleCHI PLAY
CountryUnited Kingdom
CityLondon
Period05/10/201507/10/2015

Keywords

  • Appreciation
  • Donating
  • Games for change
  • Persuasive games

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