| Original language | English |
|---|---|
| Title of host publication | Naples Forum on Service, Italy, 2011 |
| Editors | E. Gummesson, C. Mele, F. Polese |
| Publication status | Published - 2011 |
| MoE publication type | A4 Conference publication |
Increasing customer value by service innovation - towards a conceptual framework
Arja Kuusisto, Mikko Riepula
Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review