@inbook{a78db61722694140995c2f00e5ebaaf0,
title = "Increasing Customer Understanding for Innovation",
keywords = "Innovation Management, Customer Understanding, Service Innovation, Cocreation, Innovation Management, Customer Understanding, Service Innovation, Cocreation, Innovation Management, Customer Understanding, Service Innovation, Cocreation",
author = "Tuomo Eloranta and Sanna Nenonen and Eija Vaittinen and Laura Kanto",
year = "2015",
language = "English",
isbn = "978-952-15-3639-7",
pages = "22--38",
editor = "Miia Martinsuo and Olga Perminova-Harikoski and Taija Turunen",
booktitle = "Strategic Change Towards Future Industrial Service Business",
publisher = "Tampereen yliopisto",
address = "Finland",
}