Abstract
Collaboration with customers and users is essential in order to develop services or products that answer their needs. Introducing co-creation workshops to the beginning phases of product development can help to build long-lasting benefits in customer relations and understanding, as well as spark wider change efforts internally.
| Original language | English |
|---|---|
| Title of host publication | Design+ Organizational renewal and innovation through design |
| Editors | Tua A. Björklund, Teo Keipi |
| Place of Publication | Helsinki |
| Publisher | Aalto University |
| Pages | 136-147 |
| Number of pages | 11 |
| ISBN (Electronic) | 978-952-60-3783-7 |
| ISBN (Print) | 978-952-60-3782-0 |
| Publication status | Published - Sept 2019 |
| MoE publication type | Not Eligible |
Keywords
- co-creation
- collaboration
- customer engagement
- Design Thinking