Increasing customer collaboration through co-creation

Senni Kirjavainen, Matti Luukkonen

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

26 Downloads (Pure)

Abstract

Collaboration with customers and users is essential in order to develop services or products that answer their needs. Introducing co-creation workshops to the beginning phases of product development can help to build long-lasting benefits in customer relations and understanding, as well as spark wider change efforts internally.
Original languageEnglish
Title of host publicationDesign+ Organizational renewal and innovation through design
EditorsTua A. Björklund, Teo Keipi
Place of PublicationHelsinki
PublisherAalto University
Pages136-147
Number of pages11
ISBN (Electronic)978-952-60-3783-7
ISBN (Print)978-952-60-3782-0
Publication statusPublished - Sep 2019
MoE publication typeNot Eligible

Keywords

  • co-creation
  • collaboration
  • customer engagement
  • Design Thinking

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