Implementing Mass Customization through Product and Service Platform Strategy

Tuomas Ritola, F. Alizon, Eric Coatanéa

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationMCPC 2009 (Mass Customization and Personalization Conference 2009), Helsinki, Finland
    PublisherMCPC
    Publication statusPublished - 2009
    MoE publication typeA4 Article in a conference publication

    Keywords

    • mass customization
    • product
    • service platfromstrategy

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