IMP thinking and IMM: Co-creating value for business marketing

Kristian Möller*, Aino Halinen

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

23 Citations (Scopus)

Abstract

We have extensive knowledge about the thematic development of the business-to-business marketing research. Much less is known, however, how major research contributions are created and disseminated, in brief, how the academic value is constructed between human and institutional actors. We address this issue by examining the relationship between IMM (Industrial Marketing Management journal) and the IMP (Industrial Marketing and Purchasing) research community in the creation of B2B marketing theory from the early 1990s to present. We argue that the relationship between the IMP community and IMM, led by Peter LaPlaca over the past 23 years, offers an exceptional living laboratory for studying academic value creation in the B2B domain. Based on documents and citation data from the late 1980s to 2016 we will show how the parties created new academic knowledge and value for each other through intensive interaction and collaborative activities. In conclusion, we discuss the forms of coordination between IMM and IMP and provide an outlook for the future of this unique relationship.

Original languageEnglish
Pages (from-to)18-31
Number of pages13
JournalIndustrial Marketing Management
Volume69
DOIs
Publication statusPublished - 1 Feb 2018
MoE publication typeA1 Journal article-refereed

Keywords

  • Business-to-business marketing
  • IMP group
  • Industrial Marketing Management Journal
  • Interaction approach
  • Network approach
  • Value co-creation

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