IMC strategies in new high technology product launches

Research output: Contribution to journal › Article › Scientific › peer-review

9 Citations (Scopus)

Original language	English
Journal	Marketing Intelligence and Planning
DOIs	https://doi.org/10.1108/02634500910944986
Publication status	Published - 2009
MoE publication type	A1 Journal article-refereed

Access to Document

TY - JOUR

T1 - IMC strategies in new high technology product launches

AU - Winter, Susanna

AU - Sundqvist, Sanna

PY - 2009

Y1 - 2009

UR - https://www.scopus.com/pages/publications/68649102787

U2 - 10.1108/02634500910944986

DO - 10.1108/02634500910944986

M3 - Article

SN - 0263-4503

JO - Marketing Intelligence and Planning

JF - Marketing Intelligence and Planning

ER -