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In today’s digital era, online communities abound. Technology transcends physical distance and allows the like-minded to congregate and communicate. This paper addresses anonymous belonging the in digital space of YouTube. Drawing on the notion of ‘imagined community’ (Anderson 1991), this paper examines fans’ acts of remembrance after the death of Steve Jobs in 2011 and the discursive processes of alignment and disalignment. It looks at how community and identity are (co)constructed in short messages in non-dedicated digital spaces, such as YouTube user comments and how the memorial site functions as s ite of ideological contestation.
|Title of host publication||Systemic Functional Linguistics in the Digital Age|
|Editors||Sheena Gardner, Sian Alsop|
|Number of pages||19|
|Publication status||Published - 4 Nov 2016|
|MoE publication type||A3 Part of a book or another research book|
- Linguistics, Appraisal theory, discursive alignment, fandom, YouTube
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