Imagined Community and Affective Alignment in Steve jobs Memorial Tributes on YouTube

Anu Harju

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review


In today’s digital era, online communities abound. Technology transcends physical distance and allows the like-minded to congregate and communicate. This paper addresses anonymous belonging the in digital space of YouTube. Drawing on the notion of ‘imagined community’ (Anderson 1991), this paper examines fans’ acts of remembrance after the death of Steve Jobs in 2011 and the discursive processes of alignment and disalignment. It looks at how community and identity are (co)constructed in short messages in non-dedicated digital spaces, such as YouTube user comments and how the memorial site functions as s ite of ideological contestation.
Original languageEnglish
Title of host publicationSystemic Functional Linguistics in the Digital Age
EditorsSheena Gardner, Sian Alsop
Number of pages19
Publication statusPublished - 4 Nov 2016
MoE publication typeA3 Part of a book or another research book

Publication series

NameFunctional Linguistics
PublisherEquinox Publishing


  • Linguistics, Appraisal theory, discursive alignment, fandom, YouTube


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