‘If It Ain’t Broke, Don’t Explain It’: The Influence of Visual and Verbal Information about Prior Use on Consumers’ Evaluations of Refurbished Electronics

Research output: Contribution to journalArticleScientificpeer-review

Researchers

Research units

  • Delft University of Technology

Abstract

Refurbishment presents opportunities for designers to improve the sustainability of new and old products via an experiment and post hoc interviews, this research investigates and explores how information about prior use – offered in a visual (signs of wear and tear) or verbal (textual description) form – influences consumers’ evaluations of refurbished products. The findings show that visual information about prior use has a negative effect on consumers’ evaluations of refurbished electronics. Furthermore, presenting consumers with verbal information on prior use can negatively affect consumers’ evaluations of a refurbished product if no signs of wear and tear are present because it confuses consumers. If signs of wear and tear are present, verbal information about prior use will not influence consumers’ evaluations.

Details

Original languageEnglish
Pages (from-to)1-22
Number of pages22
JournalDesign Journal
Publication statusPublished - 25 May 2018
MoE publication typeA1 Journal article-refereed

    Research areas

  • consumer behaviour, refurbished products, wear and tear, circular economy, remanufacturing

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ID: 27114142