Identity degrading brands

Zeynep Arsel*, Scott Stewart

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

4 Citations (Scopus)
Original languageEnglish
Title of host publicationStrong Brands, Strong Relationships
PublisherTaylor and Francis Inc.
Pages106-116
Number of pages11
ISBN (Electronic)9781317662341
ISBN (Print)9781138786820
DOIs
Publication statusPublished - 12 Jun 2015
MoE publication typeA3 Part of a book or another research book

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