Identity and Reputation as Foundations for a Communication Strategy of a Non-Profit Expert Organization

P. Virta, A. Kankaanranta, L. Louhiala-Salminen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationCCI Conference on Corporate Communication, Oxfordshire, UK, June 5-8, 2009
    PublisherCorporate Communication International (CCI)
    Publication statusPublished - 2009
    MoE publication typeA4 Article in a conference publication

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