Original language | English |
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Title of host publication | CCI Conference on Corporate Communication, Oxfordshire, UK, June 5-8, 2009 |
Publisher | Corporate Communication International (CCI) |
Pages | 309-318 |
Publication status | Published - 2009 |
MoE publication type | A4 Article in a conference publication |
Identity and Reputation as Foundations for a Communication Strategy of a Non-Profit Expert Organization
P. Virta, A. Kankaanranta, L. Louhiala-Salminen
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review