@inproceedings{b87b0067a50b4b6083516089028816b7,
title = "Idea advancement in new product development - a grassroot perspective",
keywords = "championing, idea advancement, innovativeness, new product development, proactivity, championing, idea advancement, innovativeness, new product development, proactivity, championing, idea advancement, innovativeness, new product development, proactivity",
author = "Tua Bj{\"o}rklund and Miko Laakso",
year = "2011",
language = "English",
booktitle = "18th International Product Development Management Conference, Delft, the Netherlands, June 5-7, 2011",
}