Idea advancement in new product development - a grassroot perspective

Tua Björklund, Miko Laakso

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication18th International Product Development Management Conference, Delft, the Netherlands, June 5-7, 2011
Publication statusPublished - 2011
MoE publication typeA4 Article in a conference publication

Publication series

Name
ISSN (Print)1998-7374

Keywords

  • championing
  • idea advancement
  • innovativeness
  • new product development
  • proactivity

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