How to deliver value to customers with latent needs in a business-to-business project delivery context: empirical illustration from the construction industry

Tuomas Ahola

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationIndustrial marketing and Purchasing Group (IMP), Milano, Italia, 7-9-2.2006
Publication statusPublished - 2006
MoE publication typeA4 Article in a conference publication

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