How to deliver value to customers with latent needs in a business-to-business project delivery context: empirical illustration from the construction industry

Tuomas Ahola

How to deliver value to customers with latent needs in a business-to-business project delivery context: empirical illustration from the construction industry

Tuomas Ahola

Department of Industrial Engineering and Management

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	Industrial marketing and Purchasing Group (IMP), Milano, Italia, 7-9-2.2006
Publication status	Published - 2006
MoE publication type	A4 Conference publication

Cite this

@inproceedings{116077cf786e402f97282ef4c6543c3f,

title = "How to deliver value to customers with latent needs in a business-to-business project delivery context: empirical illustration from the construction industry",

author = "Tuomas Ahola",

year = "2006",

language = "English",

booktitle = "Industrial marketing and Purchasing Group (IMP), Milano, Italia, 7-9-2.2006",

}

How to deliver value to customers with latent needs in a business-to-business project delivery context: empirical illustration from the construction industry. / Ahola, Tuomas.
Industrial marketing and Purchasing Group (IMP), Milano, Italia, 7-9-2.2006. 2006.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review