| Original language | English |
|---|---|
| Title of host publication | Industrial Marketing and Purchasing Group Conference on Building Social Capital in Networks, Phuket, Thailand, 11.-14.12.2005 |
| Publication status | Published - 2005 |
| MoE publication type | A4 Conference publication |
How to Build the First Customer Reference to Support the Growth of a Start-Up Software Technology Company: A Longitudinal Case Study in the Business-to-business Market in Thailand
Jari Ruokolainen, Markus M. Mäkelä
Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review