How to Build the First Customer Reference to Support the Growth of a Start-Up Software Technology Company: A Longitudinal Case Study in the Business-to-business Market in Thailand

Jari Ruokolainen, Markus M. Mäkelä

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationIndustrial Marketing and Purchasing Group Conference on Building Social Capital in Networks, Phuket, Thailand, 11.-14.12.2005
    Publication statusPublished - 2005
    MoE publication typeA4 Article in a conference publication

    Cite this