How to bridge the non-implementation gap in value-based selling

Petri Parvinen, Pekka Töytäri, Ilkka Heiskanen, Nora Rosendahl

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationCBIM Annual Academic Workshop, San Juan, USA, January 15-18, 2010
PublisherCenter for Business and Industrial Marketing (CBIM)
Publication statusPublished - 2010
MoE publication typeA4 Article in a conference publication

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