How Mobile Game Startups Excel in the Market

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Standard

How Mobile Game Startups Excel in the Market. / Roshan, Maryam; Tuunainen, Virpi; Hekkala, Riitta.

Proceedings of the 52nd Hawaii International Conference on System Sciences (HICSS 2019) . 2019.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Harvard

Roshan, M, Tuunainen, V & Hekkala, R 2019, How Mobile Game Startups Excel in the Market. in Proceedings of the 52nd Hawaii International Conference on System Sciences (HICSS 2019) . Annual Hawaii International Conference on System Sciences , Grand Wailea, United States, 08/01/2019.

APA

Roshan, M., Tuunainen, V., & Hekkala, R. (2019). How Mobile Game Startups Excel in the Market. In Proceedings of the 52nd Hawaii International Conference on System Sciences (HICSS 2019)

Vancouver

Roshan M, Tuunainen V, Hekkala R. How Mobile Game Startups Excel in the Market. In Proceedings of the 52nd Hawaii International Conference on System Sciences (HICSS 2019) . 2019

Author

Roshan, Maryam ; Tuunainen, Virpi ; Hekkala, Riitta. / How Mobile Game Startups Excel in the Market. Proceedings of the 52nd Hawaii International Conference on System Sciences (HICSS 2019) . 2019.

Bibtex - Download

@inproceedings{319e91189f664804be0486007b72ce53,
title = "How Mobile Game Startups Excel in the Market",
abstract = "This interpretive grounded theory study explains how the early-stage mobile game startups excel in the market after releasing their apps. The data was collected by interviewing 20 startups in an accelerator operated by a platform owner. Our model shows that the startups follow an experimentation approach that allows for discovery of areas of improvement as well new potential markets. They monitor the performance of their games in order to better understand how to excel in the market. Accordingly, they continuously improve their games and expand to new markets to meet their success objectives despite the possible restraints imposed on them by the platform owner and available analytics tools. Our study enriches the existing literature on mobile app development by startups, their success, and how the platform owner through the accelerator can affect the startups in succeeding.",
author = "Maryam Roshan and Virpi Tuunainen and Riitta Hekkala",
year = "2019",
language = "English",
booktitle = "Proceedings of the 52nd Hawaii International Conference on System Sciences (HICSS 2019)",

}

RIS - Download

TY - GEN

T1 - How Mobile Game Startups Excel in the Market

AU - Roshan, Maryam

AU - Tuunainen, Virpi

AU - Hekkala, Riitta

PY - 2019

Y1 - 2019

N2 - This interpretive grounded theory study explains how the early-stage mobile game startups excel in the market after releasing their apps. The data was collected by interviewing 20 startups in an accelerator operated by a platform owner. Our model shows that the startups follow an experimentation approach that allows for discovery of areas of improvement as well new potential markets. They monitor the performance of their games in order to better understand how to excel in the market. Accordingly, they continuously improve their games and expand to new markets to meet their success objectives despite the possible restraints imposed on them by the platform owner and available analytics tools. Our study enriches the existing literature on mobile app development by startups, their success, and how the platform owner through the accelerator can affect the startups in succeeding.

AB - This interpretive grounded theory study explains how the early-stage mobile game startups excel in the market after releasing their apps. The data was collected by interviewing 20 startups in an accelerator operated by a platform owner. Our model shows that the startups follow an experimentation approach that allows for discovery of areas of improvement as well new potential markets. They monitor the performance of their games in order to better understand how to excel in the market. Accordingly, they continuously improve their games and expand to new markets to meet their success objectives despite the possible restraints imposed on them by the platform owner and available analytics tools. Our study enriches the existing literature on mobile app development by startups, their success, and how the platform owner through the accelerator can affect the startups in succeeding.

M3 - Conference contribution

BT - Proceedings of the 52nd Hawaii International Conference on System Sciences (HICSS 2019)

ER -

ID: 30359484