How luxury brand management accelerates the symbolic legitimization of counterfeit

Joel Hietanen, Pekka Mattila, Antti Sihvonen, Henrikki Tikkanen, Iiro Vaniala

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAmerican Marketing Association Winter Marketing Educators’ Conferene, Orlando, USA, 21-23 February, 2014
PublisherAmerican Marketing Association (AMA)
Publication statusPublished - 2014
MoE publication typeA4 Article in a conference publication

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