How luxury brand management accelerates the symbolic legitimization of counterfeit

Joel Hietanen, Pekka Mattila, Antti Sihvonen, Henrikki Tikkanen, Iiro Vaniala

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013
PublisherAustralia and New Zealand Marketing Academy (ANZMAC)
Publication statusPublished - 2013
MoE publication typeA4 Article in a conference publication

Cite this

Hietanen, J., Mattila, P., Sihvonen, A., Tikkanen, H., & Vaniala, I. (2013). How luxury brand management accelerates the symbolic legitimization of counterfeit. In Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013 Australia and New Zealand Marketing Academy (ANZMAC).