How luxury brand management accelerates the symbolic legitimization of counterfeit

Joel Hietanen, Pekka Mattila, Antti Sihvonen, Henrikki Tikkanen, Iiro Vaniala

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013
Publisher	Australian and New Zealand Marketing Academy (ANZMAC)
Publication status	Published - 2013
MoE publication type	A4 Conference publication

Cite this

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title = "How luxury brand management accelerates the symbolic legitimization of counterfeit",

author = "Joel Hietanen and Pekka Mattila and Antti Sihvonen and Henrikki Tikkanen and Iiro Vaniala",

year = "2013",

language = "English",

booktitle = "Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013",

publisher = "Australian and New Zealand Marketing Academy (ANZMAC)",

address = "Australia",

}

How luxury brand management accelerates the symbolic legitimization of counterfeit. / Hietanen, Joel; Mattila, Pekka; Sihvonen, Antti et al.
Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013. Australian and New Zealand Marketing Academy (ANZMAC), 2013.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - How luxury brand management accelerates the symbolic legitimization of counterfeit

AU - Hietanen, Joel

AU - Mattila, Pekka

AU - Sihvonen, Antti

AU - Tikkanen, Henrikki

AU - Vaniala, Iiro

PY - 2013

Y1 - 2013

M3 - Conference article in proceedings

BT - Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013

PB - Australian and New Zealand Marketing Academy (ANZMAC)

ER -