How Finnair socialized customers for service co-creation with social media

Research output: Contribution to journalArticleScientificpeer-review

Standard

How Finnair socialized customers for service co-creation with social media. / Järvenpää, Sirkka L.; Tuunainen, Virpi Kristiina.

In: MIS Quarterly Executive, Vol. 12, No. 3, 2013.

Research output: Contribution to journalArticleScientificpeer-review

Harvard

APA

Vancouver

Author

Bibtex - Download

@article{1e344fe9b6424fc28c3fd8fbd279c33a,
title = "How Finnair socialized customers for service co-creation with social media",
author = "J{\"a}rvenp{\"a}{\"a}, {Sirkka L.} and Tuunainen, {Virpi Kristiina}",
year = "2013",
language = "English",
volume = "12",
journal = "MIS Quarterly Executive",
issn = "1540-1960",
number = "3",

}

RIS - Download

TY - JOUR

T1 - How Finnair socialized customers for service co-creation with social media

AU - Järvenpää, Sirkka L.

AU - Tuunainen, Virpi Kristiina

PY - 2013

Y1 - 2013

M3 - Article

VL - 12

JO - MIS Quarterly Executive

JF - MIS Quarterly Executive

SN - 1540-1960

IS - 3

ER -

ID: 827099