How Finnair socialized customers for service co-creation with social media

Sirkka L. Järvenpää, Virpi Kristiina Tuunainen

Research output: Contribution to journalArticleScientificpeer-review

37 Citations (Scopus)
Original languageEnglish
JournalMIS Quarterly Executive
Volume12
Issue number3
Publication statusPublished - 2013
MoE publication typeA1 Journal article-refereed

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