|Title of host publication||EMAC European Marketing Academy 34th Annual Conference, Milan, Italy, 24-27 May, 2005|
|Publisher||European Marketing Academy (EMAC)|
|Publication status||Published - 2005|
|MoE publication type||A4 Article in a conference publication|
Merisavo, M., Arponen, A., Kajalo, S., Raulas, M., & Vesanen, J. (2005). How Does Mobile Advertising Work?An Empirical Study of Increasing Sales by Targeted Mobile Advertising. In EMAC European Marketing Academy 34th Annual Conference, Milan, Italy, 24-27 May, 2005 European Marketing Academy (EMAC).