How Does Mobile Advertising Work? An Empirical Study of Increasing Sales by Targeted Mobile Advertising

M. Merisavo, A. Arponen, S. Kajalo, M. Raulas, J. Vesanen

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	EMAC European Marketing Academy 34th Annual Conference, Milan, Italy, 24-27 May, 2005
Publisher	European Marketing Academy (EMAC)
Publication status	Published - 2005
MoE publication type	A4 Conference publication

Cite this

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title = "How Does Mobile Advertising Work? An Empirical Study of Increasing Sales by Targeted Mobile Advertising",

author = "M. Merisavo and A. Arponen and S. Kajalo and M. Raulas and J. Vesanen",

year = "2005",

language = "English",

booktitle = "EMAC European Marketing Academy 34th Annual Conference, Milan, Italy, 24-27 May, 2005",

publisher = "European Marketing Academy (EMAC)",

address = "Belgium",

}

How Does Mobile Advertising Work? An Empirical Study of Increasing Sales by Targeted Mobile Advertising. / Merisavo, M.; Arponen, A.; Kajalo, S. et al.
EMAC European Marketing Academy 34th Annual Conference, Milan, Italy, 24-27 May, 2005. European Marketing Academy (EMAC), 2005.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - How Does Mobile Advertising Work? An Empirical Study of Increasing Sales by Targeted Mobile Advertising

AU - Merisavo, M.

AU - Arponen, A.

AU - Kajalo, S.

AU - Raulas, M.

AU - Vesanen, J.

PY - 2005

Y1 - 2005

M3 - Conference article in proceedings

BT - EMAC European Marketing Academy 34th Annual Conference, Milan, Italy, 24-27 May, 2005

PB - European Marketing Academy (EMAC)

ER -