How Does Mobile Advertising Work? An Empirical Study of Increasing Sales by Targeted Mobile Advertising

M. Merisavo, A. Arponen, S. Kajalo, M. Raulas, J. Vesanen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEMAC European Marketing Academy 34th Annual Conference, Milan, Italy, 24-27 May, 2005
PublisherEuropean Marketing Academy (EMAC)
Publication statusPublished - 2005
MoE publication typeA4 Article in a conference publication

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