How Does Collaboration Drive Value Proposition in B-to-C Marketing Channels?A Multi-Country Discovery in the Field of Developed and Emerging Markets

S. Hyvönen; M. Tuominen; G.E. Greenley; G.J. Hooley

How Does Collaboration Drive Value Proposition in B-to-C Marketing Channels?A Multi-Country Discovery in the Field of Developed and Emerging Markets

S. Hyvönen
, M. Tuominen
, G.E. Greenley
, G.J. Hooley

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	AMA Conference, US
Editors	K.L. Bernhardt
Publisher	American Marketing Association
Publication status	Published - 2004
MoE publication type	A4 Conference publication

Cite this

@inproceedings{c509618a0f274e7ebc6e704a07c69185,

title = "How Does Collaboration Drive Value Proposition in B-to-C Marketing Channels?A Multi-Country Discovery in the Field of Developed and Emerging Markets",

author = "S. Hyv{\"o}nen and M. Tuominen and G.E. Greenley and G.J. Hooley",

year = "2004",

language = "English",

editor = "K.L. Bernhardt",

booktitle = "AMA Conference, US",

publisher = "American Marketing Association",

address = "United States",

}

How Does Collaboration Drive Value Proposition in B-to-C Marketing Channels?A Multi-Country Discovery in the Field of Developed and Emerging Markets. / Hyvönen, S.; Tuominen, M.; Greenley, G.E. et al.
AMA Conference, US. ed. / K.L. Bernhardt. American Marketing Association, 2004.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - How Does Collaboration Drive Value Proposition in B-to-C Marketing Channels?A Multi-Country Discovery in the Field of Developed and Emerging Markets

AU - Hyvönen, S.

AU - Tuominen, M.

AU - Greenley, G.E.

AU - Hooley, G.J.

PY - 2004

Y1 - 2004

M3 - Conference article in proceedings

BT - AMA Conference, US

A2 - Bernhardt, K.L.

PB - American Marketing Association

ER -