How do personality traits shape information-sharing behaviour in social media? Exploring the mediating effect of generalized trust

Shengli Deng*, Yanqing Lin, Yong Liu, Xiaoyu Chen, Hongxiu Li

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

10 Citations (Scopus)

Abstract

Introduction: Personality and trust have been found to be important precursors of information-sharing behaviour, but little is known about how these factors interact with each other in shaping information-sharing behaviour. By integrating both trust and user personality into a unified research framework, this study examines how trust mediates the effect of personality traits (specifically, agreeableness and conscientiousness) in triggering information-sharing behaviour in an online social networking environment. Method: Integrating the Big Five theory of personality and the theory of generalised trust, a research framework is proposed for the determinants of information-sharing behaviour on social media. Data about personality, trust, and information sharing were collected from Chinese youths through an online survey. Analysis: Structural equation modelling was applied to data from 311 valid questionnaires to verify the research framework. Results: Both personality traits and generalised trust have a significant impact on information-sharing behaviour on social media, and generalised trust plays a mediating role between personality traits and information-sharing behaviour. Conclusion: This research advances the understanding of why information is shared within social media contexts with regards to trust and personality traits. It also clarifies the connections between personality traits, information-sharing behaviour on social media, and generalised trust.

Original languageEnglish
Article number763
JournalInformation Research
Volume22
Issue number3
Publication statusPublished - 1 Sep 2017
MoE publication typeA1 Journal article-refereed

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