Hold the line! Exploring the brand community coping process

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

7 Citations (Scopus)

Original language	English
Title of host publication	Consumer Culture Theory (Research in Consumer Behavior, Volume 16)
Editors	John W. Schouten, Diane M. Martin, Russell Belk
Publisher	Emerald
Pages	115-131
ISBN (Print)	978-1-78441-158-9
Publication status	Published - 2014
MoE publication type	A3 Book section, Chapters in research books

Cite this

@inbook{8107b49119464b5b9ec3a49ff5768dc9,

title = "Hold the line! Exploring the brand community coping process",

author = "Henri Weijo and Jukka Rintam{\"a}ki",

year = "2014",

language = "English",

isbn = "978-1-78441-158-9",

publisher = "Emerald",

pages = "115--131",

editor = "Schouten, {John W.} and Martin, {Diane M.} and Russell Belk",

booktitle = "Consumer Culture Theory (Research in Consumer Behavior, Volume 16)",

address = "United Kingdom",

}

TY - CHAP

T1 - Hold the line! Exploring the brand community coping process

AU - Weijo, Henri

AU - Rintamäki, Jukka

PY - 2014

Y1 - 2014

UR - http://dx.doi.org/10.1108/S0885-211120140000016006

M3 - Chapter

SN - 978-1-78441-158-9

SP - 115

EP - 131

BT - Consumer Culture Theory (Research in Consumer Behavior, Volume 16)

A2 - Schouten, John W.

A2 - Martin, Diane M.

A2 - Belk, Russell

PB - Emerald

ER -