Hold the line! Exploring the brand community coping process

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

7 Citations (Scopus)
Original languageEnglish
Title of host publicationConsumer Culture Theory (Research in Consumer Behavior, Volume 16)
EditorsJohn W. Schouten, Diane M. Martin, Russell Belk
ISBN (Print)978-1-78441-158-9
Publication statusPublished - 2014
MoE publication typeA3 Book section, Chapters in research books

Publication series

PublisherEmerald Group Publishing
ISSN (Print)0885-2111

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