Hold the line! Exploring the brand community coping process

Henri Weijo, Jukka Rintamäki

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

5 Citations (Scopus)
Original languageEnglish
Title of host publicationConsumer Culture Theory (Research in Consumer Behavior, Volume 16)
EditorsJohn W. Schouten, Diane M. Martin, Russell Belk
Pages115-131
Publication statusPublished - 2014
MoE publication typeA3 Part of a book or another research book

Publication series

Name
PublisherEmerald Group Publishing
ISSN (Print)0885-2111

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